Friday, February 23, 2018

336: Making a Portfolio Magazine

–I recently made a new portfolio magazine via Blurb (you can preview the entire magazine below). I find the method vastly superior to sending photos or tear-sheets to galleries, which can seem outdated in today's more sophisticated environment. The price per 11" x 8.5" magazine is remarkably reasonable. I got twenty 24 page copies for $143 ($7.15 per copy which included shipping). I had a 20% off coupon but even without the coupon, it is a good price. The printing quality is exceptional.

I have tried Blurb's online magazine creator but found it buggy. I much prefer making a document in InDesign and uploading a PDF. Just be sure you upload each page separately (I always try to upload as spreads and it never works. When you upload you get a warning what you did wrong so you can go back and correct your PDF).

I plan to make a series of stickers via Moo and attach them to the envelope to make a presentation that will hopefully get opened and not thrown into the trash. With so many vying for gallery attention, it's important to get managers to actually open your mailers. I initially wanted to send the magazines in transparent envelopes with an address sticker on the front with a return address, to more fully showcase the cover image. But I have yet to find anything that might work. If you know of a clever way to show what is inside the 9" x 12" envelope please leave a comment below.

Brad Teare –February 2018

Magazine Cover: Summer Hills, 48" x 48", oil on canvas, available at Anthony's Fine Art

5 comments:

  1. Amazingly beautiful magazine Brad, you are both a great artist and a writer!
    Have you tries clearbags?

    https://www.clearbags.com/bags/clear-bags/flap-seal

    ReplyDelete
    Replies
    1. Thanks, Padmaja, for this great information. I will be getting some of these soon. I was pleased to learn on their website that they are USPS approved for mailing (https://www.clearbags.com/bags/clear-bags/flap-seal). I will be doing a mailing soon. I'm excited to see what the results will be. Thanks again both for the info and kind words.

      Delete
    2. I am sure the results will be phenomenal just like the works, wishing you the best!

      Delete
  2. Hi Brad:

    Been a long time.

    How did you find that the quality was in terms of color, and did you do aqueous coating?

    Looks like a great way to create a catalog for prospective buyers, IMHO, or even a portfolio for friends / family / collectors.

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  3. PS love the painting on pg 22 (and so many others, too!). Love the composition, colors, design, interest. Great job!

    ReplyDelete

Thanks for your comments!

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